Ever thought of why there are exclusive sections for some particular products at retail shops? The products might have been thrown into a sea of similar products, where no one would even give them a glance; the whole idea behind retail marketing is being defined there.
Why will a customer choose your product when he has a more trusted alternative in his unchanged shopping list? Unless you are Samuel Jackson from the Kingsman movie, who launched a product and the whole world went crazy, you definitely need a unique retail marketing technique to stand a chance in today’s jam-packed market.
What can you do differently in a 6 x 4 feet product isle to draw consumer attention?
Customers are attracted to exclusivity and a ‘Here today, gone tomorrow’ type of concept. If you are a newcomer in the market then you will definitely need a brilliant retail marketing strategy to introduce yourself to the consumers with a bang. One of the best examples of brand marketing is Yebhi.com virtual shopping walls which were installed in Café Coffee Day outlets, where customers could shop with their NFC (Near Field Communication) integrated devices. Yebhi.com was a newcomer in the market in 2012 and when this campaign was launched it became an instant hit. Customers were amazed by the idea deployed by Yebhi.com and were satisfied with their product services as well. Getting to shop for products while waiting for your coffee brought Yebhi.com into the domain of online shopping.
Not only newcomers, but even the biggest brands need the best of product marketing strategies to launch new products in the market. Another great example was the product advertisement of Epilators by Phillips, where every prop was in the shape of an Epilator. Phillips emphasized on the use of Epilators when the whole market was captured by waxing strips. Having introduced a pain free way of hair removal, Phillips took the hair grooming market by storm with its new range of products and the way they marketed it.
Introducing your product to an audience with extravagance is a wonderful idea. Many consumers in today’s market are hardcore ice-cream lovers and prefer trusted brands unless they end up at retail stores and explore something new. Turkish ice-cream made their way into the Indian market by selling ice-cream cones with mind boggling presentation tricks and left the audience at their kiosks awestruck. Your products will kick-start their sales with a boom if the initial idea of the product marketing is bright and right. Sometimes it’s not about the product that you are selling, but the way you end up selling it. Fish can’t ignore bait for long and will for sure come to see what the fuss is all about.
You don’t always need to be a household brand to connect with your customers; all you need is the willingness and a creative approach to blow your audience off their feet.
The gap between the online and offline world is decreasing at a rapid pace and just like any other industry, the retail space is trying to maintain momentum with the way consumers and their shopping habits are evolving. The retail distribution techniques are just a cog in the giant wheel but the impact that they have is what snowballs into results that are super effective.
Think like crazy and you’ll sell like crazy. Happy Shopping!