As an entrepreneur or a small business, your mobile app is likely to be your prized possession. You’ve spent many hours researching your target audience base and you’ve poured every idea into making sure your app offers the user utmost utility. However, there is a catch – being a small establishment or a first time entrepreneur, you’re likely to be short in funds. And having used most of your finances in developing the app, you’re now left with little to actually promote it.
This is a quandary that affects many of your kind. Promotion – in the form of digital marketing - is critical to your mobile app getting noticed and used by your target audience. But doing it cheaply, or for free, is where the challenge lies. Well, this post takes a look at five fool-proof means of mobile app marketing that won’t set you back tonnes of money.
1. Use your website: If your business already has a website that receives a fair number of visitors, you could do well to leverage it to promote your mobile app. Let your visitors know that you have or are about to launch your mobile app. If you’re able to impress them with its initial impressions, chances are, they will be happy to download, use and promote your app.
2. Feature it on an official blog: Blogs are read by a wide variety of online users, so they are a good medium to promote your app. Include screen shots of your app in operation, videos and even the story behind how and why it was all developed. The idea is to let readers know what your app can do, why it was developed and how it will make life easier for them.
3. Promote it through emails: Emails are still a great tool when it comes to mobile app marketing. And they are also versatile as you can talk about your mobile app through direct emails, newsletters and email signatures. It also helps that a very large percentage of online users check their email regularly, which only increases the chances of your promotional campaign getting noticed.
4. Create a promotional video: Nothing works quite like a great promotional video. So get your best minds together and let them develop a video that catches the essence of your app and its utility in a crisp, creative few seconds. You could always launch the video online through a variety of popular video hosting sites.
5. Write regularly about your app: Make it a habit to regularly develop content about your app and post it on your website. You can also try a number a free press release platforms. The idea is to talk about your app as much as you can (without being repetitive, of course), and write in a manner that is search engine optimised (SEO). As you build your online content profile, you stand a good chance of having your product noticed.
So keep in mind the above pointers. Mobile app marketing is an intricate process that relies on not just creativity but genuine doggedness. Build a good app, understand exactly what it offers customers and then go about promoting it using all channels possible.
This is a quandary that affects many of your kind. Promotion – in the form of digital marketing - is critical to your mobile app getting noticed and used by your target audience. But doing it cheaply, or for free, is where the challenge lies. Well, this post takes a look at five fool-proof means of mobile app marketing that won’t set you back tonnes of money.
1. Use your website: If your business already has a website that receives a fair number of visitors, you could do well to leverage it to promote your mobile app. Let your visitors know that you have or are about to launch your mobile app. If you’re able to impress them with its initial impressions, chances are, they will be happy to download, use and promote your app.
2. Feature it on an official blog: Blogs are read by a wide variety of online users, so they are a good medium to promote your app. Include screen shots of your app in operation, videos and even the story behind how and why it was all developed. The idea is to let readers know what your app can do, why it was developed and how it will make life easier for them.
3. Promote it through emails: Emails are still a great tool when it comes to mobile app marketing. And they are also versatile as you can talk about your mobile app through direct emails, newsletters and email signatures. It also helps that a very large percentage of online users check their email regularly, which only increases the chances of your promotional campaign getting noticed.
4. Create a promotional video: Nothing works quite like a great promotional video. So get your best minds together and let them develop a video that catches the essence of your app and its utility in a crisp, creative few seconds. You could always launch the video online through a variety of popular video hosting sites.
5. Write regularly about your app: Make it a habit to regularly develop content about your app and post it on your website. You can also try a number a free press release platforms. The idea is to talk about your app as much as you can (without being repetitive, of course), and write in a manner that is search engine optimised (SEO). As you build your online content profile, you stand a good chance of having your product noticed.
So keep in mind the above pointers. Mobile app marketing is an intricate process that relies on not just creativity but genuine doggedness. Build a good app, understand exactly what it offers customers and then go about promoting it using all channels possible.