However, just having good content is not enough. Why? Because unless people are reading it, nobody will know that it even exists! Therefore what you need is smart content marketing – or getting the word out that there is great content on your website, waiting to be read.
That being said, content marketing can be a challenging affair – no matter the size of your business. It requires skilled manpower, effective use of time and monetary resources. Although if you can take care of these three aspects, what comes next is looking at ways and means of extending the reach of your content as far as possible.
Read on to find out three effective ways in which you can extend the reach of your content:
A. Content Syndication
Here’s how it works – you get in touch with a large content publishing agency, who agrees to distribute your content even further than you are capable of doing on your own. Also, they will market your content with the right target audience. Just in case you’re wondering how it is achieved, it is done through RSS feeds, blogs, guest posts and mobile apps. Just be sure to provide original content, as publishers always appreciate the chance to distribute fresh, original content.
B. Paid Promotions
Social media platforms such as Facebook, Instagram and Twitter are highly valued assets for content marketing agencies, as they allow them to sail away content far and wide, thereby enabling many more online users to view and respond to your content. They are also excellent platforms to run paid campaigns, and you can develop and market ads specifically for your target audience.
C. Curating Content
All being said, coming up with new content constantly is a challenging task. It’s certainly not easy, and one can quickly run out ideas in one’s mind. But new content is important nevertheless; otherwise you’re just missing opportunities in customer engagement.
Therefore, what you should do is consider republishing – or curating – content from thought leaders, leading publishers, social media influencers, or any other content that you think will speak to your audience. Do this in accordance with the best times to post various content types (such as Facebook posts, tweets, Instagram posts etc.), and you’re sure to massively enhance the overall reach of your content.