The digital world is going mobile. Therefore it makes perfect sense to optimize your content writing strategy for mobile search engines. Trouble is, as a digital marketing professional, do you know how to?
Well, it’s actually very simple. Follow these three easy steps:
Step 1: Create the correct user experience (UX)
Studies show that 22% of the top ranking pages in mobile searches use responsive design – which implies that they automatically adjust the pages’ display characteristics based on the web browser/mobile device being employed by the user.
Additionally, above the fold (the viewable area of a website when then page first loads), the highest ranking mobile pages use a larger font size as compared to the desktop versions. This aids in reading text on mobiles, thereby greatly improving UX. Conversely, they use lower font size below the fold, presumably because all the information that is meant to grab a user’s attention is usually concentrated above the fold.
The following factors also contribute:
a. Mobile optimized pages tend to have fewer images and fewer interactive elements – such as menu bars and buttons. This keeps the pages from looking cluttered.
b. More than 70% of mobile optimized pages tend to have bullet points to structure information, which is a quarter more than for websites designed for desktops.
c. Mobile optimized pages have much shorter lists, to keep in mind the constraints of font size and viewable content area.
Step 2: Minimize load time, file size and avoid using Flash
Top ranking mobile search pages are found to be 25% smaller in size than their desktop counterparts, allowing for faster load times.
Flash is also avoided by mobile web page developers, as Flash is not supported by most mobile devices and platforms.
Step 3: Crisp Content
Content writing for mobile optimized websites is an altogether different ball game. Compared to desktop websites, content for mobile platforms has to be shorter, more precise, and with fewer overall links within the text. The latter is possibly because Google advises against placing links too close to each other on mobile web pages.
In fact, studies show that content for high ranking mobile web pages usually topped out at an average of 867 words, as compared to 1,285 words for desktop versions.
In conclusion, content writing and digital marketing for mobile web pages requires a unique approach. Therefore to make it successful, it becomes important to understand its subtle nuances and what sets it apart from marketing for the desktop.
Well, it’s actually very simple. Follow these three easy steps:
Step 1: Create the correct user experience (UX)
Studies show that 22% of the top ranking pages in mobile searches use responsive design – which implies that they automatically adjust the pages’ display characteristics based on the web browser/mobile device being employed by the user.
Additionally, above the fold (the viewable area of a website when then page first loads), the highest ranking mobile pages use a larger font size as compared to the desktop versions. This aids in reading text on mobiles, thereby greatly improving UX. Conversely, they use lower font size below the fold, presumably because all the information that is meant to grab a user’s attention is usually concentrated above the fold.
The following factors also contribute:
a. Mobile optimized pages tend to have fewer images and fewer interactive elements – such as menu bars and buttons. This keeps the pages from looking cluttered.
b. More than 70% of mobile optimized pages tend to have bullet points to structure information, which is a quarter more than for websites designed for desktops.
c. Mobile optimized pages have much shorter lists, to keep in mind the constraints of font size and viewable content area.
Step 2: Minimize load time, file size and avoid using Flash
Top ranking mobile search pages are found to be 25% smaller in size than their desktop counterparts, allowing for faster load times.
Flash is also avoided by mobile web page developers, as Flash is not supported by most mobile devices and platforms.
Step 3: Crisp Content
Content writing for mobile optimized websites is an altogether different ball game. Compared to desktop websites, content for mobile platforms has to be shorter, more precise, and with fewer overall links within the text. The latter is possibly because Google advises against placing links too close to each other on mobile web pages.
In fact, studies show that content for high ranking mobile web pages usually topped out at an average of 867 words, as compared to 1,285 words for desktop versions.
In conclusion, content writing and digital marketing for mobile web pages requires a unique approach. Therefore to make it successful, it becomes important to understand its subtle nuances and what sets it apart from marketing for the desktop.